Physical AI needs physical truth: synthetic data that obeys the world
Sep 28, 2025
datadoo research
Real life is messy. Lights flicker. Water beads on glass. Shiny parts blind your camera. If your data ignores this, your model will ignore it too.
Datadoo builds synthetic data that behaves like the world. Images and video that respect light, materials, motion, and sensors. Ground truth that is exact. A pipeline you can measure and repeat.
What we do
Physical truth in the loop.
We generate scenes that include real surface behavior, believable collisions, and camera effects like distortion, motion blur, and rolling shutter.
Pixel-perfect labels.
Boxes, masks, depth, normals, flow, keypoints. Always consistent. Always repeatable.
Edge-case coverage.
Glare, rain, dust, occlusion, fast motion, rare defects. Scripted on demand. Scaled without manual labeling.
Privacy by design.
No people. No PII. Clean cross-border workflows for global teams.
Open scenes.
Assets stay portable. Pipelines are code, not one-off projects.
Where this pays off
Automotive and insurance
Glass and paint defects, hail, micro cracks, low light, wet roads, showroom glare.
Robotics and logistics
Grasping glossy parts, bin picking under harsh lights, pallet seams, motion at line speed.
Built environment and inspection
Cracks, sealant gaps, surface wear. Sun angle and shadows scripted to reveal what matters.
Retail and edge vision
Small datasets, long tails, new store layouts. Synthetic bootstraps the model, then we refine with your real misses.
Broadcast and sports vision
Fast movement, occlusion, complex texture. Clean labels at frame rate.
How we work with you
Discovery
We map your real failure modes and your sensor stack. We define success metrics that your team already tracks.
Data factory
We build a repeatable generator: scenes, sensors, physics, and randomization rules. You own the knobs. You can rerun it anytime.
Closed loop
You test on your real footage. We mine the misses and turn them into new rules. Recall lifts where it matters: the long tail.
Handover
We package scenes, scripts, datasets, and dataset cards. Your engineers can extend the set without us.
What you get
Higher recall on rare and risky cases
Lower annotation cost and faster iteration
Stable training runs with versioned datasets
Safer global collaboration with zero PII
Less drift over time because the generator is under control
Why Datadoo
We are builders. We ship production-ready pipelines, not demo reels. Our stack is simple to operate and easy to audit. Your team gets a durable asset: a data engine that grows with your product. The output is not just pretty images. It is honest data that teaches your model how the world actually behaves.